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Alan  Middleton

Alan Middleton’s Book List

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Alan Middleton

Alan Middleton, recognized as one of Canada’s most authoritative marketing commentators, is executive director of the Schulich Executive Education Centre and assistant professor of marketing at the Schulich School of Business at York University in Toronto. In 2005, he became the first inductee into the Canadian Marketing Hall of Legends in the Mentor category.

Featured Book

Ikonica

Ikonica

Jeannette Hanna, Alan Middleton

A stylish, provocative look at the tremendous—often invisible—success of Canada’s greatest brands.

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