Douglas & McIntyre

Interviews with author(s) of “Ikonica”

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Alan  Middleton

Alan Middleton

July 2008

Marketing guru Alan Middleton, also executive director of the Schulich Executive Education Centre at York University, talks to Joseph Planta about a new book he has written with Jeannette Hanna, Ikonica: A Field Guide to Canada's Brandscape.

The Commentary, Jul 21, 2008
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Jeannette  Hanna

Jeannette Hanna

July 2008

Co-authors Jeannette Hanna and Alan Middleton of Ikonica: A Field Guide to Canada's Brandscape, speak to Business News Network about the strength of Canada's brands in this segment "Our Home and Native Brand."

Business News Network: SqueezePlay, Jul 2, 2008