Douglas & McIntyre

Book details:

May 2008
ISBN 978-1-55365-275-5
Paperback - Trade
8" x 10"
224 pages
150 colour illustrations
Business & Economics / Marketing
$34.95 CAD


  • Winner of Applied Art's 2008 Annual Award for Design
  • Nominated for an Advertising and Design Club of Canada Award

Douglas & McIntyre


A Field Guide to Canada's Brandscape

A stylish, provocative look at the tremendous—often invisible—success of Canada’s greatest brands.

Ikonica is the first exploration of Canada’s rich and unique brand heritage. Authors Jeannette Hanna and Alan Middleton shed light on the evolution of our country’s best-known brands, from the Hudson’s Bay Company to Blackberry. This visually stunning tour of Canada’s branding environment highlights the prime movers, the triumphs and the failures.

Both Hanna and Middleton draw on years of experience as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like the Four Seasons Hotels to domestic upstarts like WestJet. The heart of the book is more than thirty interviews with a “who’s who” of major business and cultural figures including Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain) and William Thorsell (Royal Ontario Museum). The authors’ provocative analysis shows what it takes for Canadian brands to punch above their weight in the global marketplace.

Check out the book's website here.

About the Authors

Jeannette  Hanna

Jeannette Hanna

Jeannette Hanna is co-founder of Trajectory, the renowned strategy+design hybrid consultancy based in Toronto. As the firm's lead strategist, Jeannette ...

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Alan  Middleton

Alan Middleton

Alan Middleton, recognized as one of Canada’s most authoritative marketing commentators, is executive director of the Schulich Executive Education Centre ...

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