Douglas & McIntyre
Why Mexicans Don't Drink Molson

Book details:

April 2007
ISBN 978-1-55365-225-0
Hardcover
6" x 9"
328 pages
Current Affairs
Business & Economics / Exports & Imports BUS026000
$34.95 CAD

Awards

Douglas & McIntyre

Why Mexicans Don't Drink Molson

Rescuing Canadian Business from the Suds of Global Obscurity

A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future.


Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the countryís best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canadaís leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canadaís global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Donít Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nationís previously underestimated assets and abilities.

About the Author

Andrea  Mandel-Campbell

Andrea Mandel-Campbell

Andrea Mandel-Campbell was bureau chief for Londonís Financial Times in Mexico and correspondent for Business Week magazine in Argentina. For ten years ...

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